Evaluation
From Mobilize the Immigrant Vote
in terms of evaluating GOTV efforts, this refers to the process of analyzing which GOTV activities (phone banking, mailers, precinct walking, etc) are most effective in voter turnout. This involves working with a specialist to determine a control and treatment group, isolating these groups, and monitoring their voter turnout. Funders are increasingly encouraging, at times requiring grantees to include this type of evaluation in their civic engagement program. Evaluation also refers to qualitative evaluation of results that can’t be counted numerically, such as movement-building results.
Movement-Building Electoral Organizing: Dictionary of Terms
- Electoral organizing, Movement-building electoral organizing, Immigrant-focused electoral campaign, Traditional electoral campaign, Work plans
- Issue advocacy, Issue, Direct-action organizing, Lobbying, Constituency target, Decision-maker target
- Media campaign, Media hits
- Voter advocacy, Voting Rights Act, Poll monitoring, Election day activities
- GOTV, Contact, GOTV target list, Phone banking, Precinct, Precinct walking, Raps or scripts, Robo calls
- Science of numbers, Voter turnout, Win number, Consistent voters, Infrequent voters, Swing voters, Expected voters, Base voters
- Evaluation, Tracking, Voter matching, Treatment and control, Exit polling
- Voter files or lists, Universe, Voter targeting, Voter modeling, Voter identification
- Voter technology, Voter Activation Network (VAN), Catalist
- Census, Naturalization, Political education, Training, Volunteer/member recruitment
- Absentee ballot, Poll
