Media campaign
From Mobilize the Immigrant Vote
campaign plan to produce recognition of an organization’s activities, events and achievements through media, whether it be through mainstream and/or ethnic media outlets. Activities include: press advisories about an event, press releases, press conferences, opinion-editorials, radio or T.V. interviews, etc. Unlike traditional election campaigns, movement-building electoral organizing utilizes media campaigns to shift the broader consciousness of the public and increase the visibility of grassroots organizations.
Movement-Building Electoral Organizing: Dictionary of Terms
- Electoral organizing, Movement-building electoral organizing, Immigrant-focused electoral campaign, Traditional electoral campaign, Work plans
- Issue advocacy, Issue, Direct-action organizing, Lobbying, Constituency target, Decision-maker target
- Media campaign, Media hits
- Voter advocacy, Voting Rights Act, Poll monitoring, Election day activities
- GOTV, Contact, GOTV target list, Phone banking, Precinct, Precinct walking, Raps or scripts, Robo calls
- Science of numbers, Voter turnout, Win number, Consistent voters, Infrequent voters, Swing voters, Expected voters, Base voters
- Evaluation, Tracking, Voter matching, Treatment and control, Exit polling
- Voter files or lists, Universe, Voter targeting, Voter modeling, Voter identification
- Voter technology, Voter Activation Network (VAN), Catalist
- Census, Naturalization, Political education, Training, Volunteer/member recruitment
- Absentee ballot, Poll
