Movement-building electoral organizing
From Mobilize the Immigrant Vote
unlike traditional electoral campaigns, the movement-building approach is year-round; it is used to build community power and win larger community issues. It builds deep relationships with people before, during and after elections by connecting them to the organization’s issue campaigns and encouraging them to become more than just voters but advocates for immigration reform and health care reform, for example.
Movement-Building Electoral Organizing: Dictionary of Terms
- Electoral organizing, Movement-building electoral organizing, Immigrant-focused electoral campaign, Traditional electoral campaign, Work plans
- Issue advocacy, Issue, Direct-action organizing, Lobbying, Constituency target, Decision-maker target
- Media campaign, Media hits
- Voter advocacy, Voting Rights Act, Poll monitoring, Election day activities
- GOTV, Contact, GOTV target list, Phone banking, Precinct, Precinct walking, Raps or scripts, Robo calls
- Science of numbers, Voter turnout, Win number, Consistent voters, Infrequent voters, Swing voters, Expected voters, Base voters
- Evaluation, Tracking, Voter matching, Treatment and control, Exit polling
- Voter files or lists, Universe, Voter targeting, Voter modeling, Voter identification
- Voter technology, Voter Activation Network (VAN), Catalist
- Census, Naturalization, Political education, Training, Volunteer/member recruitment
- Absentee ballot, Poll
