Robo calls

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automated pre-recorded messages, usually lasting 30 seconds, which are sent to registered voters. They are a cost-effective way to distribute information or a GOTV message - each robo calls range from $0.03 to $0.06, depending on the type of service and the vendor. They are not considered effective in getting out the vote - 1 vote per 900 contacts - however this varies depending on the community.

Movement-Building Electoral Organizing: Dictionary of Terms

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